Shopping App UI/UX Case Study

Inroducing Artists Choice


Overview
Artists Choice is a responsive web app, that provides a curated online platform for artists and art enthusiasts alike, offering a wide selection of high-quality fine art supplies. We aim to foster creativity and inspire artistic expression by offering a diverse range of art materials that cater to various styles, mediums, and skill levels.
I was the sole designer & researcher for this project and the duration was 1 month.
Objective
We, at Artists Choice are passionate about art and are committed to being a trusted destination for artists to discover, explore, and acquire the finest art supplies that enable their creative journeys.
The Problem
Since many generic art and craft stores only have basic art supplies and brands, Artists Choice aims to solve this problem by providing a wide range of fine art supplies that cater to various styles, mediums, and skill levels targeted solely towards artists.
Core Values

User Flow

Low-Fidelity Sketches

Mid-Fidelity Screens

Logo & Icons

Our logo represents a pencil with paint drips that signify drawing and painting. There are both horizontal and vertical versions of the logo that can be used in different situations. The page icons have two variations: Light and Dark without text that can be used in limited space or mobile applications.

The icons were taken from Feather Icons.
Colors

Typography

Our Typeface is Montserrat. It is a widely used UI font known for its readability and versatility. It has 18 variations with 9 weights.
Product Page

Final Showcase

Responsive Design

Project Retrospective
What Went Well
Conceptualizing a way to make my app user-centered while also visually appealing.
What Could be Improved
While designing responsive sizes, I had to resize all of my components indivudualy.
What I Learnt
Feedback is very valuable, right from users to UI/UX Designers.
